The Empirical Reality of Walden Two of B.F. Skinner Essay -- Psycholog

The Empirical Reality of Walden Two B.F. Skinner’s Walden Two is the fictitious account of an eclectic group’s visit to a modern utopian community started by psychologist T.E. Frazier. Authors often depict â€Å"perfect societies† in novels, as the subject holds wide appeal and great creative opportunity. Aldous Huxley envisioned a Brave New World; Lois Lowry wove the tale of The Giver. What sets Walden Two apart from such books? Simply stated, Skinner’s work truly does not seem as if it belongs in the fantasy or fiction genre, as the others do. The novel reads as an actual experiment, albeit one performed in a text-only version of the world. The author perfectly follows the steps of a scientific investigation throughout the plot, meeting nearly all goals of the scientific enterprise. This approach leaves readers practically incapable of brushing the novel’s bold statements off as fiction: to do so feels equivalent to denying a proven reality. For a positive future, it is only common sense that a generation of healthy children must be raised. A stable family unit and personal attention seem logical ways to rear successful young people. Yet statistics show that in 2003, approximately 37,000 marriages and 21,000 divorces occurred in Kentucky; other states showed very similar ratios, such as Ohio, with about 73,000 marriages and 40,000 divorces (NVSR, Pg. 6). Clearly, many students already have â€Å"broken homes† as obstacles, but the homogenous treatment of children in schools adds even more difficulty. Despite pre-existing differences in personal preferences, subject aptitudes, and upbringings, for instance, the system calls for children to move along a determined national curriculum of academic acceptabilit... ...hiatry Vol. 8, No. 1. 2003 . United States. Center for Disease Control and Prevention. National Center for Health Statistics. National Vital Statistics Reports Vol. 52 Num. 22. â€Å"Births, Marriages, Divorces, and Deaths: Provisional Data for 2003.† 10 June 2004 . WebMD Health. Health Guide A-Z: Stress Management. â€Å"Effects of Stress.† Page 2. 4 Nov. 2002. . Weiten, Wayne. â€Å"The Research Enterprise in Psychology.† Psychology Themes and Variations. 6th ed. 2005. The Empirical Reality of Walden Two of B.F. Skinner Essay -- Psycholog The Empirical Reality of Walden Two B.F. Skinner’s Walden Two is the fictitious account of an eclectic group’s visit to a modern utopian community started by psychologist T.E. Frazier. Authors often depict â€Å"perfect societies† in novels, as the subject holds wide appeal and great creative opportunity. Aldous Huxley envisioned a Brave New World; Lois Lowry wove the tale of The Giver. What sets Walden Two apart from such books? Simply stated, Skinner’s work truly does not seem as if it belongs in the fantasy or fiction genre, as the others do. The novel reads as an actual experiment, albeit one performed in a text-only version of the world. The author perfectly follows the steps of a scientific investigation throughout the plot, meeting nearly all goals of the scientific enterprise. This approach leaves readers practically incapable of brushing the novel’s bold statements off as fiction: to do so feels equivalent to denying a proven reality. For a positive future, it is only common sense that a generation of healthy children must be raised. A stable family unit and personal attention seem logical ways to rear successful young people. Yet statistics show that in 2003, approximately 37,000 marriages and 21,000 divorces occurred in Kentucky; other states showed very similar ratios, such as Ohio, with about 73,000 marriages and 40,000 divorces (NVSR, Pg. 6). Clearly, many students already have â€Å"broken homes† as obstacles, but the homogenous treatment of children in schools adds even more difficulty. Despite pre-existing differences in personal preferences, subject aptitudes, and upbringings, for instance, the system calls for children to move along a determined national curriculum of academic acceptabilit... ...hiatry Vol. 8, No. 1. 2003 . United States. Center for Disease Control and Prevention. National Center for Health Statistics. National Vital Statistics Reports Vol. 52 Num. 22. â€Å"Births, Marriages, Divorces, and Deaths: Provisional Data for 2003.† 10 June 2004 . WebMD Health. Health Guide A-Z: Stress Management. â€Å"Effects of Stress.† Page 2. 4 Nov. 2002. . Weiten, Wayne. â€Å"The Research Enterprise in Psychology.† Psychology Themes and Variations. 6th ed. 2005.

Marketing of Hardbite Chips

Hardbite Chips Langara College School of Management MARK 1115 Introduction to Marketing D. Hill 23 November 2009 Executive Summary This report provides an analysis of Hardbite Chips and the Snack Food Industry and offers recommendations for Hardbite Chips to develop an effective marketing plan. Hardbite Chips is an environmentally sustainable business that provides healthy, good-tasting, and quality potato chips. The target market we have selected for Hardbite Chips is health conscious consumers, particularly those with children.It is our belief that the consumers will be attracted by the healthy features of our product and will be willing to pay slightly more for these benefits. It is our objective to significantly increase awareness of our product among these consumers. As our funds for promotional activities are limited and our target market can be hard to reach our marketing mix focuses heavily on sales promotion. Advertising and public relations will help us promote the features of our product and position it as a high quality brand in the minds of consumers. We hope to use personal selling to increase the number of retailers that carry our product.We believe Hardbite Chips has the ability to obtain satisfactory profits and grow the business. This will allow the company to better compete against the numerous competitors in the industry and increase sales. As the business grows, more funds can be spent on promotional activities enabling the company to expand its target market and appeal to more retailers. Table of Contents Current Marketing Strategy†¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Company Mission Statement.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 Internal and External Analysis PEST Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Competitive Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Marketing Objectives and Issues†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Marketing Research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Product Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Pricing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Distribution Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10 Integrated Marketing Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12Appendix I†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Endnotes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 Current Marketing Situation The Canadian snack food market presents a lucrative opportunity for new and existing companies in the industry. In 2008, Canadians ate an average of 3. 2 kg of potato chips. 1 Food stores capture the majority of snack food purchases in 2001 at approximately 67% and supermarkets accounted for approximately two-thirds of this. Convenience stores took the third largest share of the market at around 13%.Mass merchandisers and wholesale club stores have increased their market share in recent years, passing convenience stores, as more of these types of locations have opened in Canada. However, this change has not yet significantly affected food stores. 2 In 2007, Canadian retail grocery stores sold over $1. 8 billion worth of snack food, with potato chips accounting for approximately $550 million. This continues the recent trend of 6% growth in annual retail sales of potato chips. 3 This growth has encouraged companies to expand into nich e markets by offering unique flavours and organic products.The Canadian snack food industry has seen an increase in new entrants in recent years despite the presence of big corporations. These big corporations have economies of scale which give them a significant competitive advantage in terms of cost. Furthermore, these corporations benefit from massive advertising budgets that allow them to hold on to their majority market share. Frito-Lays, a division of PepsiCo. , is the leader in the Canadian snack food industry with multiple SBUs that offer many different products, including different varieties of chips in various flavours. However, the opportunity exists for smaller companies to come in nd target niche markets. In fact, â€Å"in 2006, 106 Canadian snack food manufactures shipped $1. 6 billion of product†. 4 However, big corporations are beginning to see the potential of these markets and are beginning to expand into them. A good example of this is Frito-Lays and the in troduction of their Wasabi flavoured chips5. Company Mission Statement Hardbite Chips is dedicated to providing our customers with a healthy, good-tasting, and quality potato chip. In doing so, we are committed to be an environmentally sustainable company with strong ties to the community. Internal and External Analysis PEST Analysis: Hardbite Chips | |Political Environment |Economical Environment | |Mandatory nutrition labeling |Economic recession | |Provincial Government policy bans junk food sales in elementary and |Tough to get capital | |high schools |People are less likely to spend money on unknown premium brands | |Social Cultural Environment |Technological Environment | |Trend away from unhealthy snacks |Equipment needed to expand production is expensive | |Potato chips blamed for contributing to obesity | | |Recent discovery of acrylamide, a possible carcinogen, found in | | |carbohydrates cooked at high temperatures | | |People looking to buy environmentally friendly products | | |Competitive Environment |Demographic Environment | |Heavy competition in industry |Many consumers more interested in environmentally friendly products | |Low brand loyalty among consumers in industry |Many people are concerned about health | |Large corporations have majority of market share | | SWOT Analysis: Hardbite Chips | |Strengths |Weaknesses | |Product is hand-cooked |Limited cash-flow makes it difficult to grow | |Potatoes are grown locally |Brand is fairly unknown | |Focus on quality |Small production facility compared to major competitors | |Unique flavours | | |Growing brand awareness | | |Sold in many health stores and on many campuses in BC.Also sold | | |across BC in well known stores such as London Drugs, Shoppers Drug | | |Mart, Overwaitea, and IGA Marketplace locations | | |Opportunities |Threats | |Expanding market |Provincial Government policy bans junk food sales in elementary and | |Many consumers are becoming more interested in environme ntally |high schools |friendly products |Larger competition may enter market | |Many consumers are concerned about health |Economic recession | |Opportunity to target niche ethnic markets |Tough to get capital | | |People are less likely to spend money on unknown premium brands | | |Low brand loyalty among consumers in industry | Competitive Analysis We wish to position Hardbite Chips as a top quality potato chip brand in the minds of consumers. It is our desire to utilize the frequent consumer assumption that quality and price are related. [pic] We believe Hardbite Chips has the potential to develop a niche competitive advantage. Our primary focus is on serving health conscious consumers.Thus, our most important unique selling proposition is to focus on the healthy qualities of our product. By producing an all natural potato chip that is free of trans-fats, we believe we will appeal to health conscious consumers. Also, Hardbite Chips was an early entrant into the expanding healt hy potato chip market and the company has expanded its distribution points from originally selling in health food stores. It is our belief that this has created brand recognition among the early adopters of healthy snacks. As the number of consumers purchasing healthy snacks increases, we think these early adopters will recommend the product to consumers helping the brand grow.Furthermore, with the discovery of acrylamide, a possible carcinogen, in baked and fried carbohydrates cooked at high temperatures, including many of the existing potato chips on the market, we have an advantage over many of our competitors as our product is not cooked at high enough temperatures to produce acrylamide. Hardbite Chips also uses unique ingredients such as Himalayan salt which provides more nutrients while keeping sodium levels low. This can be particularly appealing to health conscious consumers, especially to those with high blood pressure. Another unique selling proposition Hardbite Chips can use is to appeal to environmentally conscious consumers. Our company is committed to be an environmentally friendly company.Our potatoes and spices are supplied by local growers and our packaging is supplied by a local manufacturer. By highlighting these facts we believe we can convince environmentally conscious consumers that our company operates with similar values. As the â€Å"green† movement grows larger, we think we are situated to capture a large portion of this growing market. Another advertising appeal that we could use as a unique selling proposition is our unique flavours which may appeal to particular ethnic groups. While we attempt to make flavours that we think will appeal to everyone, we realize that certain ethnic groups may find some of our flavours appealing as they are familiar with them.For instance, our creamy coconut and curry flavoured chips may have a special appeal to Thai people as coconut milk is often added to curry in many Thai recipes. Although w e currently offer only a few unique flavours, it is our desire to develop more. By looking for inspiration in traditional ethnic foods we believe we can find flavours that appeal to Canada’s diverse ethnic communities as well as more traditional consumers of potato chips. Target Market In examining the potato chip market, we have decided to segment the market based on a psychographic segmentation. Our key considerations are the consumers’ motives, personality, lifestyle, and geodemographics.Since, there is normally just one person who does the grocery shopping for an entire family, most likely a parent, it is our desire to target this person. In particular, we are interested in targeting working parents who are raising children in an urban environment. In terms of personality and lifestyle we would segment these people by looking at the type and amount of activities they do. We are looking to target people who have full, active schedules and are looking for healthy foo d options but do not have time to compare products on their own. For motives, we are looking for parents that are concerned about providing healthy snacks their children will actually eat.By using geodemographics, we will be able to slightly modify our advertisements for certain ethnic neighbourhoods. We have chosen to target this segment because our product is capable of meeting their needs and should easily appeal to them. Also, as this segment purchases most of the food for their family, our product will be exposed to their children as well. This will help grow brand recognition and will help increase the sales of our product among other segments. The primary challenge we foresee in targeting this segment of the market is our ability to find an appropriate and effective media to communicate to them. These people balance work and family obligations which can take up a substantial amount of their time.For a convenience product such as snack food, these people may not pay attention to ads for different brands. Also, these people often have other things on their mind so they may be distracted when presented with our ads. Marketing Objectives and Issues Our objective is to increase consumer awareness of our product by 30% in the next year. Since our product is still fairly unknown and the company has been focussed on expanding production facilities, we believe now is a good time to increase promotional expenditures and raise awareness of our product. We are most concerned with increasing the awareness of our product benefits and decreasing customer resistance to buying our product.To measure the success of our objective, we will use monthly surveys to determine the approximate number of consumers aware of our product. When increasing awareness of our product, we wish to focus on the benefits that our product offers to consumers. These benefits would include the healthy aspects and quality of our potato chips. We believe consumers will perceive our all-natural, h and-cooked products as highly compatible with their lifestyles. Thus, as consumers become aware of our product, sales should increase. Also, by increasing awareness of our product we hope to decrease consumer resistance to buying our product. In recent years, potato chips have come under attack for contributing to obesity and related health problems.Additionally, carbohydrates cooked at high temperatures have been found to contain acrylamide, a possible carcinogen. Our product addresses these concerns and by informing consumers of this, we believe they will decide to choose our product over our competitors leading to an increase in our sales. In order to measure the effectiveness of our strategy, it is important to receive continuous feedback from consumers. Therefore we will survey consumers throughout the year to measure changes in awareness of our product and the change in the number of people buying our product. We will also ask consumers how they view our product compared to th ose offered by other snack food manufacturers and how they perceive our product in terms of health.Challenges in meeting our marketing objectives will include selecting an effective channel through which to educate consumers about our product. Also, as more companies are entering into the market we will be competing with them to make customers aware of our products. Another challenge that may present itself is the large companies in the industry may also become aware of our product and choose to emulate some characteristics of our product reducing our competitive advantage and making it harder to convince consumers are products are differentiated enough to be material. To overcome these challenges we will attempt to communicate with consumers as close as possible to the point of purchase.Our integrated marketing communication strategy will be the key to providing us the opportunity to meet our marketing objectives. Marketing Research Our research thus far has only included secondary sources of information. However, this information has given us a basic understanding of the market, changes occurring in the market, and our competitors in the industry. Statistics Canada has provided us with detailed information on the total sales of snack food in Canada as well as how large a portion potato chips make up of these sales. Agriculture and Agri-Food Canada and the USDA’s Foreign Agriculture Services have helped us to determine where the majority of snack foods are purchased by consumers in Canada.Industry Canada and Agriculture and Agri-Food Canada have also supplied us with detailed information about the size of the industry as well as general performance information for the industry. Despite the high cost of primary data, it is our belief that it would benefit the company to conduct such research. This would allow us to better define the exact size and distribution of our target market, the growth of this segment, and the rate at which this segment’s beliefs and attitudes are changing. Primary data will also allow us to develop new flavours that are customers would enjoy. To gather this information we would recommend the company use internet surveys with screened internet samples and to design the questionnaire to provide data on all of these areas so as to keep costs as minimal as possible.We have chosen screened internet samples because they can provide real-time reports and can be personalized for individual respondents. Also, since the segment we have chosen to target is quite active and busy, internet sampling will allow us to reach these consumers and hopefully receive a high rate of responses. Additionally, primary data is needed to assess the company’s ability to meet the marketing objectives. For this we would recommend the company conduct internet surveys with recruited internet samples each month. This will allow us to determine the effectiveness of our promotions. We have included a sample survey that the comp any may use for this purpose (see Appendix I). We have chosen the internet sample method because of its relatively low cost.However, as the company grows, we would recommend the use of focus groups to help develop and test new flavours of chips and to help determine the most effective way of promoting the product to our target market. Although they are more expensive, focus groups allow us to get more detailed information from consumers which we can then use to better serve our customers. Product Strategy Potato chips are at the maturity stage in the product life cycle. Many of our competitors have been in the business longer than us and have established a hold over some share of the market. Many new entrants to the industry, including Hardbite Chips, target niche markets that have been underserved by larger, more established companies. Our product is aimed at satisfying the needs of health conscious consumers.To meet these needs, our product provides consumers with many healthy fea tures not included with other potato chips. By making our potato chips trans-fat and cholesterol free we provide a product that consumers can snack on without having to worry about high cholesterol and its detrimental effects on health. We also use Himalayan salt instead of table salt on our potato chips. Himalayan salt provides â€Å"84 minerals in the same ratio as healthy blood plasma† and is a lower sodium alternative to table salt. 6 We believe this will be particularly appealing to health conscious consumers, especially those with high blood pressure. Another health benefit our potato chips have over those of most others potato chips, is our unique cooking process.During this process, temperatures do not get high enough to create acrylamide in our potato chips. Since acrylamide is has been found to be a possible carcinogen, we believe customers will see this as a significant benefit. Our product is augmented by offering our potato chips in different and unique flavours. Also, information about the healthy qualities of our product can be found on the packaging. We would like to further augment the product by increasing the number of flavours available and providing a guarantee of consumer satisfaction with our product. Our long term goal is to position the Hardbite Chips as a top quality brand in the minds of consumers. Pricing StrategyOur pricing objective is satisfactory profits. This will enable us to compete with our competitors and continue to grow our production levels. Our competitors in the industry are numerous and many have developed economies of scale giving them the advantage of lower costs. Therefore, to achieve our objective we want to position our product at a slightly higher price than our competitors. We want to utilize the assumption of uncertain consumers that price and quality are related. However, we must be careful not to price our product to high as the market for potato chips is elastic. It is important that the company has enough sales to cover our fixed costs and provide satisfactory profits.As we our selling a product in the maturity stage of the product lifestyle, the distribution channels we use is important to the company. Thus, it is important that we price our product at a level that appeals to wholesalers and retailers. Our pricing strategy is to focus on the market for healthy and high quality potato chips. We believe this will allow us to price our product at a price slightly above our competitors. In order to encourage customers to try our product we will offer coupons. This will allow us stimulate demand by offering a lower price temporarily. We can then discontinue the rebate once people are aware of our product. Distribution StrategyHardbite Chips currently distributes the potato chips it produces through numerous distributors. This strategy has helped the brand grow from being sold in mainly in health stores to being sold on many campuses across BC in addition to well known stores such as London Drugs, Shoppers Drug Mart, Overwaitea, and IGA Marketplace locations. This has allowed the company to increase demand for its products without having its own sales force. Given the proportion of snack food sales in retail grocery stores, we believe it is important that we communicate directly to these retailers to encourage them to carry our brand. We also think selling our product in convenience tores will help increase brand awareness. Retailers that we feel would immensely help increase our sales include Safeway, The Real Canadian Superstore, and 7-11. Getting our product sold in vending machines would also help increase brand awareness. Despite a provincial ban on the sales of junk food in elementary and high schools, vending machines are found in many high traffic areas. As our packaging has information on the health benefits of our product, health conscious consumers may be more inclined to buy our product given the alternatives. IMC Strategy Our primary communicatio n objective is to convince consumers our product is a healthy choice for their snacking needs.We would also like to communicate our commitment to the environment and our community. We feel that these messages can complement each other and work to position the company as caring and responsible in the minds of consumers. Given the size of our company and the limited amount of funds we have for promotion, we cannot afford to spend the amount we would like to on advertising. Thus, to reach our target market, we think we should advertise in magazines devoted to healthy lifestyles. The reason we have chosen magazines is they are a relativity low cost advertising option, they have a long advertising life and they have a high pass-along rate.We believe public relations may be the most cost effective way to increase customer awareness of our product. Sponsoring community activities, like a community garden, and co-sponsoring events like eco-challenge, which receives national television cover age, will help establish us as a health conscious and environmentally friendly company. Sponsoring activities like this will also likely result in positive media coverage for the company. This media coverage will inform consumers of our product that we were unable to reach through our advertising. Sales promotion provides many appealing options and offers the easiest way to reach our target market. For these reason it will be the largest portion of our target segment.Since potato chips are a convenience product, consumers spend a little time deciding which product to buy and they are not likely to remember advertising for a particular potato chip brand. Therefore, a point of purchase display may significantly help sway a consumer in favour of our product. This allows us to be the last promotional item they see before they make their purchase. Providing samples is another sale promotion technique that we think would work well for our product. By being able to sample our product befor e purchasing it, consumers will be less put off by our slightly higher price. As we discussed in our pricing strategy, we would also like to use coupons to entice customers to buy our product. By temporarily reducing our price we believe many more consumers will be willing to try our product.As we discussed in our distribution strategy, we would like to use personal selling to encourage more retailers to carry our product. By doing this together with our other promotional elements we hope to create an effective mix of push and pull strategies that will convince more retailers to carry our product. As the company grows and more funds can be spent on promotional activities we would like to increase the amount of advertising done. We would like to use different forms of media to reach our target market. Also, as consumer awareness of our brand grows and we increase our product offerings, we would like to expand our target market and create slightly different marketing campaigns to targ et certain ethnic groups. ConclusionDespite heavy competition in the snack food industry we think Hardbite Chips can produce satisfactory profits and continue to grow. Given that potato chips are in the maturity stage of the product life cycle, increasing the number of retailers that sell our product is an important part of our strategy. By increasing the number of retailers who sell our product, we will make it easier for our target market to purchase our product. We believe by increasing awareness of our product we can capture a large portion of health conscious consumers. By using our promotion mix to inform consumers of the benefits and features of our product, we can convince members of our target market segment that our brand is of high quality.Although our price is slightly higher than most of our competitors, we believe consumers will perceive our product as worth the extra cost. Appendix I Sample Survey |1. List all brands of potato chips that you are aware of. | |_________ _____________________________________________________________________ | |______________________________________________________________________________ | |______________________________________________________________________________ | |2.Are you aware of the brand Hardbite Chips? (if your answer is no, skip to question 4) | |Yes ___ No___ | |3. What product features of Hardbite Chips are you aware of? | |______________________________________________________________________________ | |______________________________________________________________________________ | |4. On average, how often do you buy potato chips? |More than once a week ___ | |Once a week___ | |Once a month___ | |Once every 2-3 months___ | Endnotes 1. Statistics Canada, Canada Food Stats: Analysis, http://www. statcan. gc. ca/ads-annonces/23f0001x/hl-fs-eng. htm 2. L. B. C. Consulting, Canada: Market Development Reports: Snack Food Market in Canada, Global Agriculture Information Network Report, United States D epartment of Agriculture (Ottawa, Canada: Foreign Agriculture Services, 2003), 6. http://www. fas. usda. gov/gainfiles/200301/145785163. pdf 3. Agriculture and Agri-Food Canada, Retail Sales in Canadian Grocery Stores, 2007, http://www. ats-sea. agr. gc. ca/can/4714-eng. htmAgriculture and Agri-Food Canada, Retail Sales in Canadian Grocery Stores, 2006, http://www. ats-sea. agr. gc. ca/can/4715-eng. htm 4. Agriculture and Agri-Food Canada, Canada's Snack Food Industry, http://ats-sea. agr. gc. ca/supply/3320_e. htm 5. The Province, â€Å"From pasta to potato chips,† May 21, 2006, Canadian Newstand, ProQuest 6. Sarah Merson, â€Å"SALT — THE PROS AND THE CONS,† Foods Matter (UK), March 2009, 9, EBSCOhost Bibliography Agriculture and Agri-Food Canada. Canada's Snack Food Industry. http://ats-sea. agr. gc. ca/supply/3320_e. htm. Agriculture and Agri-Food Canada. Retail Sales in Canadian Grocery Stores, 2006. http://www. ats-sea. agr. gc. ca/can/4715-eng. htm.

Taken Review - 1262 Words

Movie Review #2 ___________________ A Paper Presented to Dr. Scott Hawkins Liberty Baptist Theological Seminary ___________________ In Partial Fulfillment of the Requirements for the Course PACO 604 Crisis Counseling ___________________ by Michael Bruce Plont November 18, 2009 Nature of the Crisis The movie that I chose to review is entitled â€Å"Taken†, which stars actor Liam Neeson as he plays the part of Bryan Mills. The â€Å"crisis† of the movie is that Mills’ daughter is abducted, drugged, and sold into sexual slavery. Mills, who is a former government operative, begins the longest 96 hours of his life, as he hunts for the gruesome organization that has taken his daughter Kim. Mills†¦show more content†¦Before he electrocutes the last abductor, Mills finds out that Amanda has died from being shot up with drugs, and his daughter is about to be sold, as a virgin, for $500,000.00. Mills then tracks down his daughter’s buyers, kills them, and then fulfills the promise he made during the abduction to rescue Kim. Mills then returns Kim to her mother and step-father in the United States. Steps for Alleviating the Crisis Mills remained surprisingly calm and focused throughout the ordeal. This was most likely do to the training and background that he came from. Given the fact that Mills learned from his contacts, that these abductors are able to make these girls disappear within 96 hours, he moved very quickly. I would have recommended that Mills get the local police involved, but in reality he was much more qualified to work this particular crime. Mills did attempt to illicit the help of his old government contacts while in Paris, only to find out that they were involved in the girl smuggling. Mills was able to quickly refocus his attention from an intense fear to a passionate search, due to the fact that he was trained to handle stress. I would have recommended that Mills take one of his close friends/colleagues, from the U.S., with him, as he could have greatly benefited from the colleagues’ support during those trying times. Instead, Mills worked completely alone. I would have also recommended that MillsShow MoreRelatedEssay on Review and Analysis of the Movie Taken785 Words   |  4 Pagesdescribe the movie Taken. If you desire a high dose of adrenaline to quench your movie watching thirst, and if you are ready to take a super-charged ride to the action filled city of Paris, France, then this is a must see movie for you. Taken, not for the faint of heart, will keep you on the edge of your seat for the entire ninety-one minutes. Be prepared to have the popcorn container pried from your hand when the credits start to roll on this high energy thriller. Taken premiered in FranceRead MoreMovie Review : Taken 1143 Words   |  5 PagesThe movie I chose to analyze for my assignment is ‘Taken’. 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Willy Loman And Modernism Analysis - 725 Words

the main character, it allows them to impress the audience and widen the boundaries of this type of art. Additionally, Arthur Miller shows the problems of those people who are not able to adapt to the constantly changing environment and live in the past. The author’s claim to the audience to live for today has a strong correlation with the core principle of modernism requiring from artists to break the outdated rules and be concentrated on the current demands of society. Additionally, Arthur Miller is trying to help the audience to keep pace with modern trends and in different spheres of life by stressing the indifference of the cruel world to their problems and inefficiency of the outdated rules and norms. People should understand that†¦show more content†¦Shelagh Delany decides to show the life of the family, where poor relationships of mother (Helen) and daughter (Jo) spoil their lives. The most challenging moment in this play is that such a situation in family lif e is common. Generation gap and differences in their attitude to life are the core factors affecting their peaceful communication. To raise the problem of a constantly changing environment, the author describes the situation, where Helen, a gipsy soul, is always moving to a new flat, her daughter Jo has no opportunity to normally study in any school for a long time (Delany 9). Consequently, Jo has no internal forces to resist and chooses to go with the stream. Although school is a very important social institution that can grant people success in their lives, Jo is ready to sacrifice her successful future just to live away from her egocentric mother. Moreover, the dramatist reveals a wide range of discriminations and prejudices existing in the real world. In her efforts to escape from her problems, Jo finds the black boyfriend who helps her forget about her poor existence and feel happiness. Jo has no prejudices concerning the color of her boyfriend’s skin because he appears to be friendlier and caring than her narcissistic mother. However, the Boy has certain concerns about the attitude of Helen to his appearance and Jo needs to persuade him that her opinion is not important for theirShow MoreRelatedImportance Of Modernism In Modern Theatre1042 Words   |  5 Pageschallenges in such a cruel world. Modernism was the philosophical movement that symbolized transformation of people’s way of thinking and allowed them to develop innovative worldview. Inspired by revolutionary concepts of this philosophical theory, artists could experiment with their masterpieces sharing their rebellious ideas with others. Artists working in this style were no longer imitators; they became the real creators and innovators. When discussing modernism, it is important to understand thatRead MoreAnalysis Of The Appearance Theme By T. S. Eliot, Tennessee Williams, And Arthur Miller2539 Words   |  11 PagesSydney DeBerry Motlow English 2130 Mrs. Lockhart 20 November 2014 An Analysis of the Appearance Theme in Three Works by T. S. Eliot, Tennessee Williams, and Arthur Miller â€Å"Once you allow yourself to identify with the people in a story, then you might begin to see yourself in that story even if on the surface it s far removed from your situation. This is what I try to tell my students: this is one great thing that literature can do -- it can make us identify with situations and people far away.Read MoreFeminist Approach to Witchcraft; Case Study: Millers the Crucible6554 Words   |  27 Pagesby the [play].4 It is time to reveal the vicarious enjoyment that Miller and his critics have found in a cathartic male character who has enacted their sexual and political fantasies. The setting of The Crucible is a favoured starting point in an analysis of the play. Puritan New England of 1692 may indeed have had its parallels to McCarthys America of 1952,5 but there is more to the paranoia than xenophobia--of Natives and Communists, respectively. Implicit in Puritan theology, in Millers version

Compare And Contrast Brutus And Antonys Speech - 750 Words

Introduction In the Tragedy of Julius Caesar, after Brutus and the other conspirators killed him, Brutus went to his funeral to discuss what he did for the best of Rome. Then Mark Antony, one of Julius Caesars servants and a close friend, decided to speak at the funeral as well. Comparing and contrasting these speeches will tell us why the story ended the way it did. Brutus’ Speech In his speech, Brutus opened up by addressing the audience as follows, â€Å"Romans, countrymen, and lovers! Hear me for my cause, and be silent, that you may hear me.† Brutus tells them to listen and then explains why he and the conspirators killed Julius Caesar. He cared for Caesar, he weeped for him, and even honored him. Unfortunately Brutus realized his ego†¦show more content†¦Antony questions Brutus’ logic by asking several rhetorical questions like, â€Å"When the poor have cried, Caesar hath wept: Ambition should be made of sterner stuff: Yet Brutus says he is ambitious; And Brutus is an honorable man.† and â€Å"He hath brought many captives home to Rome Whose ransoms did the general coffers fill.† â€Å"Did this in Caesar seem ambitious?† After speaking ill of the conspirators, the crowd was swayed to Antony’s side and they decided to hunt down the conspirators. Similarities And Differences Between Both Speeches In the play, these speeches were very alike and different in their own ways. It is the utmost reason why the play ended in this manner. To start off, Brutus is a smart man; he knows how to construct an argument thoroughly and execute it with success. Also given the fact that Brutus had planned the speech after Caesar’s death shows how well prepared he was. Antony, who was astonished after finding out that Caesar was killed, had no time and was put on the spot. By this, his speech was very critical of the conspirators and powered by his emotions. An example of Antony using his emotions to sway the audience: â€Å"O, now you weep, and I perceive you feel The dint of pity.† â€Å"These are gracious drops.† â€Å" Kind souls, what weep you when you but behold Our Caesar’s vesture wounded.† Brutus, lacking actual evidence of Caesar becoming a tyrant;Antony used this to his advantage by disproving his so-called ambition with multiple examples. InShow Mo reRelatedEssay about Rhetorical Analysis of Antony’s Funeral Speech981 Words   |  4 Pages Roman Emperor Julius Caesar was stabbed to death by a group of prominent politicians led by Marcus Brutus. The sudden death of Caesar created a power vacuum which gave rise of a two factions, one headed by Brutus and Cassius and the other by Antony and the future triumvirs. Shortly after Caesar’s death, Antony spoke at his funeral and used the opportunity to lead the Roman people away from Brutus and back to believing in Caesar and consequently, the Second Triumvirate. By combining a subtle useRead More Brutus vs Antony Essay1064 Words   |  5 PagesBrutus vs Antony The most predominate and important aspect In the play Julius Caesar, by William Shakespeare are the speeches given to the Roman citizens by Brutus and Antony, the two main charaters, following the death of Caesar. Brutus and Antony both spoke to the crowd,using the same rhetorical devices to express their thoughts. Both speakers used the three classical appeals employed in the speeches: ethos, which is an appeal to credibility; pathos, which is an appeal to the emotionRead More Julius Caesar - A Comparison of Brutus and Cassius Essay1629 Words   |  7 Pages- A Comparison of Brutus and Cassius      Ã‚  Ã‚   In the play Julius Caesar, written and preformed by William Shakespeare, there are many characters, but two, Brutus and Cassius, stood out. The play begins in Rome where a celebration of Julius Caesars victory over the former ruler of Rome, Pompeii. The victory leads to Caesars betrayal by his jealous companions. Senators and other high status figures are jealous of Caesars new and growing power, while others, like Brutus, fear the tyrannicalRead MoreStudy Guide Literary Terms7657 Words   |  31 Pagesopportunity fleeting, experimenting dangerous, reasoning difficult. Pope: Some praise at morning what they blame at night. Emerson: Imitation is suicide Franklin: Lost Time is never Found again. 10. Apostrophe- A figure of speech wherein the speaker speaks directly to something nonhuman. In these lines from John Donnes poem The Sun Rising the poet scolds the sun for interrupting his nighttime activities: Busy old fool, unruly sun, Why dost thou thus

Chrysanthemums By John Steinbeck Essay Example For Students

Chrysanthemums By John Steinbeck Essay John Steinbeck wrote The Chrysanthemums in 1938. Steinbeck, as in many of hisnovels and short stories, depicts the life of poor, hard working people. In TheChrysanthemums, Steinbeck writes about a farmers wife living in California. The couple lives on a farm, as many individuals did in that time. Steinbeckdescribes the physical and mental hardships of families living off the land. Inthe short story, The Chrysanthemums, Elisa is constantly with held from lifebecause she is a woman. On every side it (the valley) sat like a lid on themountains and made of the great valley a closed pot. Under the lid wasSalinas Valley, the home of Henry and Elisa Allen. Henry was a farmer who made afair amount of money from his crops and stock. Elisa was Henrys wife; she hadthe hobby of taking care of her Chrysanthemums and the chore of being Henryswife. In Elisas garden, the Chrysanthemums grew with the work of her handsand the care of her heart. She seems to enjoy her garden immensely, but actuallywas trapped in it. She was trapped, because she felt that the only thing shecould do was tend her garden. Henry tells Elisa that her flowers were very goodlast year and some of the yellow flowers were 10 inches across. Henry toldElisa, I wish youd work out in the orchard and raise some apples thatbig. Elisa said, Maybe I could do it, too. Ive a gift with things, allright. Henry changes the subject and starts talking about his livestock thathe sold. Henry would not let her try her green thumb on the orchard, because ofthis, Elisa started to feel the pain of being a woman One day as Elisa wastending her garden, a wagon was passing on the road. Elisa looked up expectingthe wagon to pass, but it did not. The wagon pulled up the driveway. Painted onthe side of the wagon in sloppy words was, Pots, pans, knifes, sisors, lawnmores, Fixed. A big, hairy man got out of the wagon and offered to fix herscissors for her. Elisa claimed she had nothing to be fixed. In hope of gettingwork, the man complimented her flower garden, and as he had planned, the twostarted talking. They talked about his being on the road. Elisa asked him aboutwhere he sleeps and where he lives. Right in the wagon, maam. Rain orshine Im dry as a cow in th ere. Elisa said, It must be very nice. Iwish a woman could do such things. The man replied, It aint the rightkind of life for a woman. This is one instance where Elisa feels trapped as awoman. Elisa asked, How do you know? How can you tell? Elisa does not getan answer. He quickly changed the subject and started talking about herflowerbed. She told the man that the reason the Chrysanthemums were so big, isthat her mother had planter hands that made plants grow and the hands werepassed on to Elisa. He stated that someone down the road needed someChrysanthemums. She was happy to share her garden; she put a Chrysanthemum bulbinto a pot and handed it to the fix?all man. Elisa gave him specialinstructions for the care of the flowers. After this, Elisa decides to let himwork, on a few aluminum saucepans. Elisa pays the man and he leaves. Now thatthe man was gone; Elisa ran to the house, tore off her soiled clothes, and tooka hot shower. She scrubbed her body, hard and long, with a pumice s tone. Sheneeded to rid herself of the fix-all man. Elisa got out of the shower and lookedat herself in the mirror. She looked at her naked body, sucking in her stomachand pushing out her chest. Elisa then put on her nicest under garments. She alsoput on her newest, favorite dress; the symbol of her prettiness. Soon, Henrycomes in the room and says, Why?why, Elisa you look so nice. Elisareplied, Nice? You think I look nice? What do you mean by nice? Henryreplied, I dont know. I mean you look different, strong, and happy. Thecouple leaves the house to go out to eat. As they were driving down the road,they pass the fix ?all man. She looked back and saw her flower bulbs and sandslying on the road. The man kept the flowerpot. Elisa turned to the window andwept bitterly. Elisa then asked Henry, Henry can we have wine for dinner?Then she implied that she might want to go to the fights. Henry had never seenher act this way. Elisa turned up her coat collar so that Henry would not seeher cryi ng weakly?like an old woman. Elisa was a woman who had many conflicts. .u588c593658d07ce5832df7655132fbca , .u588c593658d07ce5832df7655132fbca .postImageUrl , .u588c593658d07ce5832df7655132fbca .centered-text-area { min-height: 80px; position: relative; } .u588c593658d07ce5832df7655132fbca , .u588c593658d07ce5832df7655132fbca:hover , .u588c593658d07ce5832df7655132fbca:visited , .u588c593658d07ce5832df7655132fbca:active { border:0!important; } .u588c593658d07ce5832df7655132fbca .clearfix:after { content: ""; display: table; clear: both; } .u588c593658d07ce5832df7655132fbca { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u588c593658d07ce5832df7655132fbca:active , .u588c593658d07ce5832df7655132fbca:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u588c593658d07ce5832df7655132fbca .centered-text-area { width: 100%; position: relative ; } .u588c593658d07ce5832df7655132fbca .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u588c593658d07ce5832df7655132fbca .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u588c593658d07ce5832df7655132fbca .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u588c593658d07ce5832df7655132fbca:hover .ctaButton { background-color: #34495E!important; } .u588c593658d07ce5832df7655132fbca .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u588c593658d07ce5832df7655132fbca .u588c593658d07ce5832df7655132fbca-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u588c593658d07ce5832df7655132fbca:after { content: ""; display: block; clear: both; } READ: Physical ed curriculum is important in elementary Essay She was living in her flower garden. Everything that Elisa does not have is putinto her garden. Her husband would not let her do any mans work on thefarm. The fix?all man did not even acknowledge her want of being out on theroad. He said it was a mans job. Elisa was repressed and had no way ofexpressing her feelings, except through the flowers in her garden. She wantedsomething new to make her feel like a woman. She scrubbed herself so deeply inthe shower in hope of cleaning herself anything that was not lady like. Elisahad no where to turn. At the end of The Chrysanthemums, Elisa excepts herself asan old woman. Elisa gave up. She did not care anymore. Elisa will probably beliving her life through the Chrysanthemums, until the day she dies.

Tim OBriens The Things They Carried Eating Them Away Essays

Tim O'Brien's The Things They Carried Eating Them Away For young people, the Vietnam War is a thing of the past and they can only learn about it from second hand sources. In Tim O'brien's The Things They Carried, it becomes very apparent that the Vietnam conflict has proved to be one that many of the participants have not been able move away from, while getting on with their lives. O?brien shows that the conflict takes on a parasitic form that eats away on its victims for the rest of their lives. A parasite is defined as an organism that grows, feeds, and is sheltered on or in a different organism while harming its host. The war in this case takes the place of the organism, and the host becomes the soldiers. There are several examples of the parasitic nature of war through out the book. In one particular section, Tim O'Brien returns to Vietnam with his daughter. Twenty years had gone by, but it seems as though all of his thoughts are geared back to the time he had spent in the jungle so long before. The two of them travel all over the country, but before their departure, he returns to the field where he feels he lost everything. On this list he includes his honor, his best friend, and all faith in himself. For O'Brien, evidence of the parasite is not solely in his return Vietnam, but rather a constant personal preoccupation that seems to flow through the collection of stories. O'Brien shows how the memories of the war take on a parasitic form, and uses himself as an example. In the chapter ?Speaking of Courage?, O'Brien introduces a character by the name of Norman Bowker. In the story Norman finds him self home after serving his time in Vietnam. Even though he is back in his home town, things do not seem the same to him. The was seems to have put a new spin on his life. Most of the story he spends driving in circles while thinking about the war and his lack of place in his old society. The war becomes his whole life, and he feels as though he is to far distant from the town people for them to understand. The reader then finds out that Bowker commits suicide because the parasitic affect of his memories became to much for him to handle. There is another section in the book where a man named Jimmy Cross comes to visit O'Brien after the war. They talk of experiences and hardships, then it becomes apparent Cross has also been unable to totally move on with his life. There are still secrets, and they still weigh heavy on his mind even during his his every day civilian life. O'Brien never complains about these problems, but it is clear the they bother him a great deal. There are countless themes in this book, but one of the major ones is the after effects the war had and still has on the men that were there. It is clear from O'Brien's writing on Cross, Bowker, and himself is more than just story telling. In using these people he attempts to show what the war has done to the population of soldiers that participated in the conflict.