Comparison of International Marketing Strategies Dissertation

Comparison of International Marketing Strategies - Dissertation Example The company associates itself only with those who have the capability to deliver effective services in the cost-effective fashion. Nestle tries to put forward the benefits of nutrition and therefore the marketing strategies are based on demographics which present the transformation in standards of living. Both Nestle and Unilever tend to focus on the health and wellness. Unilever focuses on the actual needs of the consumers but Nestle spotlights the corporate wellness unit to offer valued food to all the consumers. It can be said that Nestle sheds more light on the ingredients of the products rather than targeting the consumers. The corporate wellness group of Nestle deals with the promotion of nutrition value across the globe. The strategy is to provide the consumers tasty foods with high nutritional value. Unilever sticks to the company profile and often take the action of eliminating products from the market if it does not do well but such actions are hard to find in Nestle. Nestl e involves in creating and enhancing the products of the company. The packaging systems followed by Nestle shares huge impact on the marketing. They offer user-friendly packaging techniques which keep the food preserved as well as make the package attractive. The â€Å"Nestle Nutritional compass† is labeled on each product which presents the nutritional value of the products. It shows the benefit of purchasing the product to the consumers (Shaw, and Onkvisit, 2009). It believes that only nutritional information is necessary but not sufficient. The compass consists of three elements- â€Å"Good to know†, â€Å"good to remember† and â€Å"good to talk†. The marketing strategies of Unilever varied only in the three year period of the 1950s to 1980s. During this period the company engaged itself on technological advancements, development of new products, targeting new global markets and maintained the quality of the products according to world’s standa rds.   

Emotional, Moral and Physical Changes Essay Example for Free

Emotional, Moral and Physical Changes Essay Adolescence is the name given to the period in the life of human beings between the ages of twelve and eighteen years. It is during the period of adolescence that a human being matures from a child to an adult, usually in both the physical as well as psychological sense of the word. That being said, it follows that this is the time in one’s life when one goes through the most numerous and major changes in terms of cognitive, social, physical, emotional and moral development (Turning Points). This article deals with explaining these changes along with relevant examples as well as enumerating options as to and what might be done within an out-of-school care program to accommodate those changes. Adolescence plays a major role in shaping the future of individuals as the decisions and choices that they make while steering through this phase in life are critical in shaping the people that they become in the future (Turning Points). This leads to the conclusion that this developmental stage is the most critical to the development of the individual going through it as well as the larger society that he or she is a part of. Subsequently, growing adolescents have unique learning needs as each person is different and unique from the other, not only in terms of physical appearance such as their face or body but also in terms of their psychological personality. Each person has different strengths, weaknesses, abilities, disabilities, talents and learning potential which needs due attention, especially during this growing stage. The academic years of adolescence are centered on middle school and thus middle schools should ideally be required to provide a secure and compassionate environment so as to develop the talents and strengths of, teach optimal usage of weaknesses and value each individual adolescent that they work for. In the following paragraphs, we will proceed to analyze the changes that adolescents go through. It is critical to note that all adolescents do not grow or learn at the same rate, neither physically nor psychologically. Due to irregular hormonal, body and mental growth, they become â€Å"vulnerable and self-conscious, and often experience unpredictable mood swings† (Turning Points). These changes also affect the way they perceive their surroundings, making them sensitive to and conscious of the implications of their actions to the world at large. Cognitive changes occur at varying rates among adolescents and they usually begin to develop the ability of carrying out abstract thought processes as opposed to only concrete ones as is the usual case n the pre-adolescence years. More important to realize is the fact that this cognitive progression is neither predictable nor dominated by any sense of orderliness. The social aspect of development during adolescence is generally headed by the premise that individuals seek social acceptance from their peers, who assume the role of strong influencers during the years of adolescence. This, combined with the fact that young adolescents become increasingly aware of their bodies and physical appearance make it even more difficult for them to face the changes within themselves and those that they perceive in the world around them. Emotionally, the young adolescent is challenged by the changes he or she is going through making the simplest of daily life occurrences the most challenging of circumstances. On top of this, adolescents become susceptible to taking bold initiatives on grounds of morality as they begin to feel a heightened sense of compassion and concern for the their surrounding environments. The following table present examples of changes in each of the areas outlined above pre-pubescent and pubescent adolescents along with out-of-school steps that could be taken to care for their developmental needs. Problems of Pre-Pubescent Adolescent Learners Area of Change Example Out-of-School Care Cognitive Change A Caucasian pre-pubescent girl begins to question her acquaintances’ prejudice against African Americans Encouraging cross racial relationships and respecting diversity through mentors. Social Change A boy is mentally disturbed about being shorter in height then his class mates. Parents are encouraged to have discussions with the boy about his concern and teach him to look beyond physical appearances, both in himself and in others around him. Emotional Change An adolescent has lately taken to slamming doors after arguments with his parents which have become a usual occurrence at home. Workshops are arranged for parents to handle the emotional changes in their child, where parents share and learn from each others’ experiences. Moral Change A Christian girl is contemplating running away from home in protest against her parents’ prejudice against her Muslim best friend. A mentor is assigned to each adolescent who acts as confidante , predicts the coming problem and deals with the mater accordingly Physical Change A girl becomes aware of her changing body and starts avoiding going out. Mentors and parents are encouraged to take their charges out, have open discussions and take them shopping for their changing needs. Problems of Pubescent Adolescent Learners Area of Change Example Out-of-School Care Cognitive Change As opposed to her parents’ objections, a pubescent girl feels that there is nothing wrong with having affectionate feelings for a boy. Mentors explain to young girls that parents are only human and bound to be unreasonable and that they should consider that teenage crushes are not true love. Social Change A girl starts making friends with teenagers much older then her, whose habits include drug and alcohol abuse. Workshops are arranged for parents to handle the emotional changes in their child, where parents share and learn from each others’ experiences. Parents would then realize that the girl feels misunderstood and is trying to fit in and become acceptable to her peers. Emotional Change A boy starts feeling that he is not wanted by anyone and starts avoiding company. Parents are encouraged to have discussions with the boy about his concern and teach him to look beyond physical appearances, both in himself and in others around him. Moral Change A girl takes up smoking under the premise of that she be allowed to make and learn from her own mistakes. Mentors help in making the girl realize that there are more effective ways to channelize the strength of her morals and discuss relevant examples. Physical Change A girl is aware that she needs certain garments but is too embarrassed to purchase them on her own. Mentors and parents are encouraged to take their charges out, have open discussions, take them shopping for their changing needs and volunteer to shop for things they are uncomfortable to buy themselves until they learn that they have nothing to be ashamed of. Bibliography Turning Points, Transforming Middle Schools: At the Turning Point, the Young Adolescent Learner. Retrieved January 16, 2007, from http://www. turningpts. org/pdf/YALGuide2. pdf

Banning Cars Essay -- Papers benefits pros cons Essays Vehicle

Banning Cars There are always two sides of the story. In this essay I am going show the good points and the bad points about banning cars. Many things have to be considered before a change of this magnitude can happen. I will also express my own opinion to show what a person of the public would think of the change. ====================================================================== The good points weigh out the bad points by a long way. One big reason for this is pollution and the environment. The environment has been effected by cars and their pollution from the time cars were invented. The pollution that comes from cars is made up of carbon dioxide, carbon monoxide, ozone, and many other poisonous gases. This kills plants and animals and destroys the ozone layer. The pollution forms a layer in the atmosphere which, keeps the heat in causing global warming and is dangerous to the earth. If cars were banned the demand for petrol would be no where near as much as before. This would mean not as much oil would ...

Lakeside Essay

Discussion Questions 1. The owners of Lakeside as well as the company’s bank may require that an independent CPA firm perform an annual audit because the CPA firm could have an independence issue. The CPA firm in that Lakeside wants to hire is also the auditors for Lakesides main financial bank. The bank is a â€Å"main† user of the report put out by Lakesides auditor and in this case would be that banks auditor too. The connection is too close for the CPA firm to pick up this client, it would be against the ethically code. 2. Abernethy and Chapman do not have in-depth understanding of the consumer electronics industry that Lakeside is a part of, therefore it would be an unethical and against the rules of conduct. Rule 201 in General Standards part 1 says, â€Å"undertake only those professional services that the member can reasonably expect to complete with professional competence†. As stated if the firm does not have a member or experience in the field of business the auditing firm should refrain from taking on that client. Could an auditing firm get by in auditing the books of an electronic company when their specialty is car dealerships, probably but as an auditing firm that has never done the audits for a client in this field it is unknown the way business is handled and the right protocol in that field. There is an ethical obligation for the firm to discuss the expertise needed for them about the industry the client is in. 3. Profit-sharing bonuses seem like an easy and nice incentive for the employee by the employer but they bring along a lot of drawbacks and as an auditing firm open up a door for a red flag. There are very strict rules when adopting a profit-share policy that must be approved by the IRS and meet their guidelines. There is also a limit to the amount that employers can contribute to the plans. These guidelines are changing from year to year  and it would be something else Abernethy and Chapman would have to keep up on as well as make sure Rogers is doing the right thing. There is a lot of area for fraud here and as an auditing firm a section that would need to be under close watch. 4. If Rogers wanted Abernethy and Chapman to assist them in developing systems it would depend on a few factors. Abernethy and Chapman would be able to help develop the systems if Lakeside stays a private company. If Lakeside is a publicly traded company Abernethy and Chapman would have an independence issue if it was both the auditor and helping to develop systems for output. 5. If Andrews was assigned to visit the headquarters/warehouse some of the things a tour of the client’s facilities is helpful in obtaining a better understanding of the client’s business operations because operations because it provides an opportunity to observe operations firsthand and to meet key personnel. By viewing the facility you can view assets and interpret accounting data related such as inventory and some of the factory equipment. 6. There are a few reasons that Lakeside would not want to hire a CPA firm that has clients in the electronics industry, one of them being if Lakeside would not get as good of a report as the other electronics, it is very each for stakeholders and investors to see which company is better. Second, Lakeside may feel the auditor isn’t necessarily on their side, even though as an auditor we need to stay neutral and that our obligation is to the stakeholder in the company. List the fraud risk factors that the CPA firm might encounter if they accept this audit engagement. Be sure to include a discussion of all items that will probably require special attention during the audit. For each of these fraud risk factors, indicate how the auditor should follow up on each potential problem if the engagement is accepted. Use the following formal Fraud Risk Factors Auditor Follow Up Material misstatement that existed on reporting historical cost on the new building. Approach this subject right away and speaking with the previous auditors for what they experienced on this issue. Rogers Corporation to construct the latest facility for Lakeside This issue needs more information and legal terms on whether or not this is allowable. The audit option that was rendered on the books for year ending in 2011 With Rogers refusing to write down the reported value of the property can cause some confliction between any auditor and owner. Talking to Rogers and the previous auditor is the best way to get to the bottom of this issue and see who is at fault. Not as much of a fraud but Rogers growth plan could run the company into the ground Because Rogers was annoyed with the last firm because of stifle to his growth plans, as an auditing firm we need to figure out what is best for the company and determine whether his attitude towards not changing his growth plan would be an issu e. Why does more capital from being a publicly traded company help the company out There is nothing in the description that would give us as the firm an indication that having more capital will improve the position of the company. Growing and building more stores does not fix the problem. Coming to a determination on stock options will be crucial before taking this client on. The threat of closing the newer building near the strip mall. This brings up the factor that if the company is close to closing a store before they are even our client, their future looks slim. If this is the case do we want to have a audit report of â€Å"we think this business will fail in a few years† That’s not good business all around Rogers uncertainty about surroundings The fact that there were two electronic businesses that went out of business in the same town as him and he didn’t know the reason, makes me a little worried if he isn’t going to pay attention to his surrounds like this. I would approach this subject with our partners and Rogers before taking on this client. Does auditing them and also being the auditor of the bank they finance through become an independence problem? There would be an independence issue here that would need to either be resolved or conclude in not being able to have Lakeside as a client Abernethy and Chapman’s inexperience in the field of electronics Abernethy and Chapman should discuss with Lakeside their inexperience and explain to them how they plan on gaining experience Profit-Sharing Bonuses Profit-Sharing bonuses bring up a huge fraud risk and Abernethy and Chapman need to make sure they deal with this issue and either get Rogers to cut the plan or work out in great detail how it will work. King and Company Certified Public Accountants Richmond, Virginia INDEPENENT AUDITOR’S REPORT To the Stockholders Lakeside Company We have audited the financial statements of Lakeside Company as of December 31, 2011 and also have observed the operations and internal controls of Lakeside. Management’s Responsibility for the Financial Statements Management is responsible for the preparation and fair presentation of the financial statements in compliance with U.S. GAAP. This includes the design, implementation, and maintenance of internal control pertaining to the preparation and fair presentation of financial statements that are free from material misstatement whether due to fraud or error. Auditor’s Responsibility Our responsibility is to give an opinion on Lakeside’s financial statements based on our audits. We must conduct audits in accordance with auditing standards generally accepted. Those standards require that we plan and perform audits to reasonable obtain sufficient evidence that gives us the best assurance about whether the financial statements are free from material misstatement. An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial statements. All these procedures depend on the auditor’s judgment. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. Lakeside Company has chosen not to value their latest store with accordance to guidelines established by the FASB. We strongly believe that the value of Lakeside’s $186,000 investment in their sixth store should be impaired. The continuing failure of the shopping center makes the fate of the Lakeside store appear uncertain to us. The president of Lakeside, Benjamin Rogers, continued to report this asset based on historical cost, and not fair value. Because of this, we feel that a material misstatement exists and thus, we issued a qualified opinion. Opinion In our opinion, except for the material misstatement with this investment, as mentioned in the preceding paragraph, the financial statements of Lakeside Company appear to be fairly stated with accordance to GAAP. Lakeside’s operations and cash flows seem to be in conformity with GAAP for the year ended December 31, 2011.

Type of International Strategy

Lufthansa is one of the three airline companies world-wide, whose debt is rated as investment-grade. Since the World War II the industry has never earned its cost of capital over the business cycle and after the deregulation which increasing replaced the government-organized IATA cartel the situation got worse. The airline’s response to that and to globalization was to form alliances. Lufthansa join to the Star Alliance, and is the leading probably pivotal member of the largest alliance. Alliances are even more complex to manage than individual companies because they lack the hierarchical conflict resolutions mechanisms that individual companies can employ. The globalization of the airline industry move full speed ahead, and Lufthansa since the early 1980s have a global expansion strategy, but was not economically viable as we can see into the fowling exhibits. The fixed cost were too high, and on the other hand, strong reasons supported the belief that the â€Å"network effect† and economies of scale were leading to a global airline industry, dominated buy the key players. But the deregulation process had not gone far enough to allow major mergers. Deregulation and the erosion of the IATA cartel went far enough to allow sources of new competitors, low cost airlines spread from the United States, to Europe and Asia. Using this new opens in the market Lufthansa grow and expand was we can see in the exhibits

8 Tips for How (and When) to Ask for a Raise

8 Tips for How (and When) to Ask for a Raise SAT / ACT Prep Online Guides and Tips Are you hoping to increase your salary but aren't sure how to ask for a raise? Are you also wondering how much to ask for a raise or when to ask for a raise?Asking for a raise can be nerve-wracking, especially if you aren’t sure how to go about it, but we have all the answers you're looking for. In this guide, we explain everything you need to know about asking for a raise, including the steps you need to have done beforehand, the best times to ask for a raise, how much you should ask for, and eight tips to keep in mind when you ask. Things to Keep in Mind Before Asking for a Raise Before you even suggest having a conversation with your boss about your salary, there’s work you need to do. Don’t ask for a raise until you do the following four things. Ask Yourself If You’ve Truly Earned a Raise Everyone wants to make more money, but have you really put in enough work for your boss to justify increasing your salary, especially if you’re asking for more than just a cost of living increase?If you haven’t been expanding your responsibilities and going above and beyond what you’re asked to do, convincing your boss to give you a raise will be a much harder sell. Do Your Research Before you ask for a raise, you need to know how your salary compares to the salaries of similar jobs in your area. This will help you come up with a proper amount to ask for as a raise, and if you can show your salary is below the market average. We discuss this more in the â€Å"How Much of a Raise Should You Ask For† section. Have a â€Å"Brag List† Ready In order to get a raise, you’ll need to show how valuable you are to the company so they agree that you’re worth paying more money. The best way to do this is to have a â€Å"brag sheet† that highlights your accomplishments. These should be as specific as possible and ideally include quantifiable numbers. Saying, â€Å"I brought on five new clients and increased monthly sales by 15%† is much more effective than saying, â€Å"I was a great employee,† or something similarly vague. Remember That Asking for a Raise Isn’t Rude or Unusual Many employees worry that asking for a raise will make them look greedy or rude, but this isn’t the case. Asking for a raise is a normal part of having a job, and most employers expect you to ask for a raise occasionally. When to Ask for a Raise Timing is everything, and it can be the deciding factor in whether you get a raise or not. There are certain times when you’re more likely to get a raise, three of which we discuss below. During an Annual Performance Review If your company does annual performance reviews, these are a great, and often expected, time to ask for a raise.Since you’ll be discussing your accomplishments and goals for the future, discussing a change in salary fits right into the conversation. After Doing Excellent Work If you’ve just done an outstanding job on a project or gone above-and-beyond your typical work duties, consider asking for a raise.Your accomplishments will be in the forefront of your supervisor’s mind, and you’ll have concrete evidence of how useful you are to the company. When Your Supervisor Is in a Positive Frame of Mind Even if you’re the #1 employee at your office, you’ll hurt your chances of actually getting a raise if you ask when your boss is overwhelmed with work, had a project of their own go poorly, or is dealing with other issues that are distracting. Wait until things are going well for both you and your supervisor before broaching the possibility of a raise. In all cases, you should wait until it has been at least six months to a year since you either got a new role or received a raise. You should also you only discuss a potential raise when you’re meeting one-on-one with your supervisor, during a time when you both have time for the conversation. This isn't a talk you want to start while passing each other in the hall! How Much of a Raise Should You Ask For? Before you ask for a raise, you should always know what amount you’re hoping to get, whether this is a 3% increase in salary, an extra $2000 a year, etc.You don’t need to state this amount right when you ask for the raise, but you should expect your supervisor to ask what you’re hoping to get. Having a concrete amount you’d like your raise to be will make you seem more prepared and serious, and it’ll make it easier to start negotiations with your supervisor. It also reduces the possibility of your supervisor giving you a very small raise since no amount was specified. There’s no set amount you should ask for when you request a raise. This is another area where you’ll need to do your research. Most annual raises are between 1% and 5% of your annual salary, with 3% being the average at many companies.Ask around to figure out what other people in similar positions are making. You can also look on sites like Glassdoor and the Federal Bureau of Labor Statistics to find what others in your field are making. Set your expectations around those amounts. Also, don’t start off by requesting a ridiculously large raise thinking you and your supervisor will then negotiate it down to something more reasonable. Doing that makes you look entitled. When asked what your desired raise is, state the amount you’re happy with, and be prepared to back it up with research that shows you deserve this amount (this can include printing out stats of the salaries of similar workers). 8 Tips on How to Ask for a Raise Once you get to the point where you and your boss are ready to have the conversation about your salary, keep these eight tips in mind when discussing a raise. #1: Be Confident Asking for a raise can be intimidating, but try to minimize your nervousness during the conversation. By being confident, you’ll show your boss that you’re serious about this topic and really believe you deserve a raise. If you aren’t confident you deserve a raise, why should your boss be? Many people find that practicing their speech in front of a mirror or other people several times can make the actual conversation go much smoother. #2: Make It Clear You’re Asking for a Raise This isn’t a time to be coy about what you’re asking for; doing so will just make the conversation confusing and awkward.If you haven’t already told your supervisor why you’re requesting a meeting, you should begin the conversation with something like, â€Å"I’ve learned a lot from [company name], and I feel I’ve also been a strong asset. Because of this, I’d like to set up an appointment to discuss my salary.† This removes any ambiguity from the conversation and makes it easier for you and your supervisor to communicate honestly with each other. #3: Show That You’re Valuable This is the time to bring up the topics you came up with in your brag sheet. You don’t need to list everything you’ve done for the company, but by highlighting a few major accomplishments and making it clear they’re part of a pattern of excellent work, you’ll remind your boss how valuable you are. Remember to make these accomplishments detailed and to include numbers when you can to give concrete evidence of your worth. Good examples include, â€Å"Revenue increased $10,000 since I began working the project,† â€Å"Employee turnover has decreased by half and employee satisfaction has increased by 20% since I became manager of this team.† If you’ve found solid evidence that your salary is significantly below average for your field, you can also bring this up now, but be careful not to sound accusing or bitter.Something like, â€Å"Here’s data I collected showing salaries for people in similar positions as mine. Because of my accomplishments, I believe I deserve to be making at or above the average salary for this position† makes it clear what you want without being negative. #4: Talk About Your Long-Term Goals In order to show you’re serious about your commitment to your job and will continue to be an exceptional employee, make sure you discuss accomplishments you hope to achieve in the future in your position or a future position. #5: Don’t Bring Up Personal Problems Even if you really need the money, this is not the time to mention that getting a raise will really help you recover from a bad investment, pay for your kid’s college, etc.Bringing up your personal problems during this talk isn’t professional will only make your supervisor feel more uncomfortable if they need to decline your request. This is also not the time to bring up workplace grievances like the fact that you feel you’re working a ton of hours or do twice as much work as another employee.Keep your discussion about getting a raise strictly professional, and only bring up work accomplishments as reasons why you deserve a raise. #6: Give Your Boss Time to Consider the Request Many times, even if your boss wants to give you a raise, they need to clear it with other people first. If your boss seems at least somewhat willing to consider giving you a raise, end your request by letting them know you aren’t expecting an answer right this minute, and ask when you can schedule a follow-up conversation.This takes some of the pressure off them to make a decision in the moment. #7: Consider Other Rewards If your boss is unable or unwilling to give you a raise, there are other rewards you could ask for, including: A bonus Increased vacation days More flexible working schedule Think about what other incentives you’d also be interested in having, and be prepared to offer them instead if your boss can’t give you a raise but agrees you deserve some other type of reward for your work. #8: Don’t Be Discouraged If You Hear â€Å"No† Not everyone who asks for a raise gets one. Sometimes you haven’t been in the position long enough, haven’t distinguished yourself enough, or the company just doesn’t have the money to offer you a raise right now. If this conversation doesn’t lead to a raise, a good follow-up question is, â€Å"What would I need to do to earn a raise in the future?†This will give you and your supervisor chance to discuss concrete actions you can take to put you in a better position to get a raise in the future. If your supervisor can’t offer you any definite steps you can take to get a raise, or they state that you’re already at the high end of the salary range for your position, then you may need to start looking at a job in a new company in order to increase your salary. Summary: How to Ask for a Raise at Work Before you ask for a raise, it’s important to make sure you’ve really earned a raise, have done your research on the salaries of similar workers, and have a brag list of your accomplishments ready. Not sure when to ask for a raise? The best times are during an annual review, after you’ve done excellent work, and when your boss is in a good mood.If you’re not sure how much to ask for a raise, do lots of research on what other people in your field make so you can be sure your request is reasonable. If you're not sure how to ask your boss for a raise, keep the following tips in mind: Be confident Make it clear you’re asking for a raise Show that you’re valuable Talk about your long-term goals Avoid discussing personal problems Give your boss time to think about it Consider other rewards Don’t be discouraged if you don’t get a raise What's Next? Interested in large numbers?Wondering what a Googol is? Learn every major number that comes after trillion in our guide to extremely large numbers. Thinking about learning Japanese?Learn how to say "good morning" in Japanese, plus nine other important greetings. Did you know that water has a very special density? Check out our guide to learn what the density of water is and how the density can change.

Self-Publishing vs Traditional Publishing Which Is Right For You

Self-Publishing vs Traditional Publishing Which Is Right For You Self-Publishing vs Traditional Publishing: Which one is right for you? By titling this post ‘Self-Publishing vs Traditional Publishing,’ we run the risk of suggesting that one approach is better than the other. Naturally, the traditional path to publishing is (with good reason) most alluring to writers who dream of book deals, newspaper reviews and the sight of their name on bestsellers lists. However, technology and reader behavior has changed significantly in the past decade. Self-publishing has not only become a viable alternative but, in the case of some authors, the preferred choice.In this post, we’ll go through the pros and cons of both publishing methods and help you decide which one is best for you as an author. Self-Publishing or Traditional Publishing. Which one's right for you? What’s the difference?If you need a bit of context, here’s the skinny. When we talk about traditional publishing, we’re referring to the system authors and publishers have used in almost every country for hundreds of years. In traditional publishing:Authors will ‘sell’ their book to a company, often with the help of an agent;The publisher will arrange for editing, production, distribution and marketing; andAuthors will receive a ‘royalty,’ percentage of the publisher’s cut. Do you have any questions or thoughts on this topic? Please share your comments in the box below.